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We try to use the resources we have as effectively as possible.
We carefully selected the range of media in which we advertise and then tracked the effectiveness of the money spent.
From the beginning, we advertised in local shops in Reading, Newbury, Basingstoke, Slough, Maidenhead, Bracknell, High Wycombe and Eton. This proved very effective and therefore, we continue to do so now.
We also ran a few internet advertising campaigns, however, found them far less cost effective.
In 2009, we decided to print our first advert and this was in the 'Yell 2010-2011' directory. (See news about this). We had no response whatsoever.
We subsequently agreed our first newspaper advertising deal. (See news about this). We selected Panorama and Polish Express as a media to try. This was a complete disaster, with no return on investment.
Following this, we also took out advertising banners on 'polacy.co.uk' and 'polishexpress.co.uk' (See news about this). Out of 15,000 displays, we got 99 visits to our website, none of which resulted in anything measurable.
Our advert was also printed on the front cover of two Polish magazines- 'Panorama' and 'Polish Express', in May 2010. Again no response.
In March 2010 we decided to join Thames Valley Chamber of Commerce. We attended about 15 meetings over a period of 4 months and only received more adverts in the post and over email.
In August 2011 we invested in search engine optimisation called internet directories submission and our website was submitted into 1500 directories manually. So far we only noticed increased number of sales phone calls.
Our clients surveys and feedback show the following results of our advertising:
| No |
Media |
Distribution |
Return on investment |
| 1 |
Shop Windows |
Slough, Reading, Eton, High Wycombe, Bracknell |
Very good |
| 2 |
www.nasza-klasa.pl |
Internet social networking site for Poles |
Good |
| 3 |
Yell 2010-11 Directory |
Reading, Newbury 2010-11 edition |
None |
| 4 |
Panorama magazine
|
Thames Valley. Four editions, 1/8 of page
|
None |
| 5 |
Polish Express magazine
|
Thames Valley. Four editions, 1/8 of page |
None |
| 6 |
www.polacy.co.uk
www.polishexpress.co.uk |
10,000 displays. Leaderboard-sized banner
5,000 displays. Leaderboard-sized banner |
None |
| 7 |
Panorama magazine
|
Front cover advert. One edition |
None |
| 8 |
Polish Express magazine
|
Front cover advert. One edition |
None |
| 9 |
Leaflets |
20,000 leaflets distributed in Reading |
Moderate |
| 10 |
Membership of Chamber of Commerce |
1 year of membership, about 15 meetings attended |
None |
| 11 |
Search Engine Optimisation |
Internet directories submission
|
Poor |
To make life easier for you and save time for us, please read the list below, which specifies what services we are specifically not interested in:
- We are not interested in your organisation endorsing our brand.
- We are not interested in search engine optimisation services.
- We are not interested in purchasing business leads, phone numbers, addresses, email addresses or similar.
If you still think that we might buy services from you, please email us at the email address in the contact section of this website.
We do not buy any services or advertising over the phone.
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