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We are family run small business and we do not have huge advertising budget. We therefore try to use the resources we have as effectively as possible. We carefully select range of media in which we advertise and then subsequently track effectiveness of the money spent.
Since the beginning we advertised in local shops in Reading, Slough, Maidenhead, Bracknell, High Wycombe and Eton. This proved very effective and therefore we continue to do so now. We also ran few internet advertising campaigns and found them far less cost effective.
In 2009 we decided to go with our first printed advert and this was in Yell 2010-2011 directory (see news about this). We are yet to be convinced of its effectiveness.
We subsequently agreed our first newspaper advertising deal (see news about this). We selected Panorama and Polish Express as a media to try. This was a complete disaster with no return on investment. Following this we also took out advertising banner on polacy.co.uk and polishexpress.co.uk websites (see news about this). Out of 15,000 displays we got 99 visits to our website non of which resulted in anything measurable. Subsequently our advert was also printer on the front cover of Panorama and Polish Express in May 2010.
Our clients surveys and feedback show following results of our advertising.
| No |
Media |
Distribution |
Return on investment |
| 1 |
shop windows |
Slough, Reading, Eton, High Wycombe, Bracknell |
Very good |
| 2 |
Nasza-Klasa |
Internet social networking site for Poles |
Good |
| 3 |
Yell directory |
Reading, Newbury 2010-11 edition |
None |
| 4 |
Panorama |
Thames Valley four editions 1/8 of page
|
None |
| 5 |
Polish Express |
Thames Valley four editions 1/8 of page |
None |
| 6 |
www.polacy.co.uk
www.polishexpress.co.uk |
10,000 displays leaderboard size banner
5,000 displays leaderboard size banner |
None |
| 7 |
Panorama |
Front cover advert one edition |
None |
| 8 |
Polish Express |
Front cover advert one edition |
None |
| 9 |
Leaflets |
20,000 leaflets distributed in Reading |
Moderate |
To make life easier for you and save time for us please read list below which details in what services we are specifically not interested:
- we are not interested in your organisation endorsing our brand as preferred bookkeeping services provider
- we are not interested in search engine optimisation services
- we are not interested in purchasing business leads, phone numbers, addresses, email addresses or similar
If you still think that we might buy services from you please email us at the email address in the contact section of this website. We do not buy any services nor advertising space over the phone.
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